Business Description

Overview:

Focus of the Raise:

For this raise, Ionic Wearables is strategically directing attention towards their two groundbreaking ventures: BRN and Oshun.

Ionic Wearables aims to leverage this raise to accelerate the development and market penetration of BRN and Oshun. With a solid foundation established through Incrediwear, Ionic Wearables is poised to redefine the landscape of intimate apparel with Oshun and revolutionize weight management with BRN. Investors are invited to be part of these groundbreaking ventures!

That’s right…With our high-tech, semiconductor-infused, functional fabric, we are the first company in history launching 2 apparel brands targeting 2 of the biggest industries in the world with products never before available on the market.

We are disrupting BOTH MULTI-BILLION DOLLAR INDUSTRIES with research-backed, semiconductor-infused fabric that already has been proven over 15 years of research and adopted by the world’s top pro sports teams and medical institutions.

We are LAUNCHING TWO NEW BRANDS leveraging the Incrediwear technology in 2 massive MULTI BILLION DOLLAR industries.

Apparel Brand #1 – WEIGHT LOSS:

• a) Why does our tech help people lose weight?
  • – As mentioned above, when our semiconductor infused fabric emits infrared waves and negative ions, it triggers cellular vibrations that increase blood flow and circulation. When cells are stimulated and more blood is moving through tissues, a natural side effect is that caloric burn and metabolic rate increase. Increasing metabolic rate and caloric burn are essentially to burning fat and losing weight.
• b) How big is the industry opportunity?
  • – The weight loss industry will be worth over $405B by 2030
  • – NEVER before has there been an apparel brand that burns calories while you wear clothes.
  • – We will be the first “Wearable Weight Loss” brand in history to provide every-day clothing that burns calories simply when worn.
• c) We call our brand BRN (like “burn”), because our shirts and pants help people BURN more calories.
• d) We’ll also sell bed sheets and pajamas so PEOPLE CAN BURN CALORIES WHILE THEY SLEEP!!!
• e) Finally, we will launch the BRN Smart Ring which will be the first smart ring in history dedicated to weight loss.
  • – Our ring technology tracks key weight loss biomarkers like caloric burn, body mass, and we’re developing blood sugar monitoring as well.
  • – The smart ring industry is due to reach $619M by 2031 and is growing at a rapid 17.71% CAGR.****

Apparel Brand #2 – SEXUAL WELLNESS

• a) Why does our tech help people with sexual health?
  • – Again, our high-tech, semiconductor-infused fabric increases blood flow. In fact, you can see it happen under a capillary microscope (please watch our video and you can see recorded footage of blood flow moving faster because of our fabric). It comes as no surprise that when you increase blood flow in the “intimate” regions of the body, magical things can happen.
  • – For both men and women, increased blood in our intimate anatomy boosts sexual wellness.
    • For men, we’re sure you understand what effect you’re referring to.
    • And for women, we can increase sensation, wetness, and arousal. We even just completed a trial where our products helped reduce menstrual cramp pain dramatically.
• b) How big is the industry opportunity?
  • – The sexual wellness industry will be worth over $110B by 2030.
  • – NEVER BEFORE has there been an apparel brand that can help with sexual performance and satisfaction.
• c) We call our sexual wellness brand Oshun, because our tech helps optimize the natural flow of sexual arousal and satisfaction for both men and women.
• d) Oshun will be the first brand in history to provide underwear, pajamas, and bed sheets that enhance sexual life.

Through these 2 new brands, Ionic Wearables will have a diversified portfolio enabling us to attempt to drive significant market share in 2 of the top industries in the world.

The weight loss and sexual wellness industries:

• Have a clear “problem” with customers willing to pay lots of money for innovative products that provide solutions
• Are ideal for recurring revenue because weight loss and sexual wellness are industries that customers spend money on continuously
• Are ideal for high lifetime revenue from customers, because we can sell a wide range of supporting products
  • Supplements (for both weight loss and sexual health)
  • Information products (digital products offering guidance to improve both weight loss results and sexual wellness)
  • Joint venture partnerships with other aligned brands
  • App revenue from our BRN smart ring which will be the first smart ring in history focused on optimizing weight loss

Our tech is not just game-changing, it’s HISTORY-MAKING!

Our functional fabric tech, licensed from Incrediwear, is so effective, it’s used in the pro sports world by:

• – EVERY NFL team
• – EVERY NBA team
• – Nearly every MLB team
• – Nearly every MLS team
• – Nearly every NHL team
• – Many teams in the EPL in the UK
• – Many teams in La Liga in Spain
• – Many teams in the Bundesliga in Germany
• – Many Olympic teams (including Team USA) across the globe.

In the highest tiers of the medical world, our technology, licensed from Incrediwear, is used by:

• – The Mayo Clinic
• – Johns Hopkins
• – Shriners Hospital
• – Andrews Institute
• – and over 300 total surgical centers and clinics

What makes Ionic Wearables’ scientific fabric and clothing so effective and revolutionary?

The science behind our technology comes from our sister company and co-owner, Incrediwear. Incrediwear technology infuses optimal semiconductor elements into high-tech fabric that is then made into wearable products. These semiconductor elements release mid and far-range infrared waves and negative ions upon activation by body heat. The infrared waves penetrate muscles and joints and transfer energy into the intra-cellular fluid of our body which trigger cellular vibrations that then increase blood flow and blood circulation. This increased circulation helps bring more oxygen and nutrients to cells and tissues, reducing inflammation and swelling, relieving pain, restoring mobility, speeding recovery, and optimizing the body’s natural healing and balancing process..

****https://www.linkedin.com/pulse/smart-ring-market-analysis-upcoming-rtu0f

Problem

1. Oshun

Oshun stands at the forefront of sexual wellness, introducing a paradigm shift in intimate apparel. In a market lacking meaningful apparel brands addressing sexual wellness through functional fabric, Oshun emerges as a disruptor, offering a class of products designed to enhance sexual intimacy like never before. This unique approach positions Oshun in a league of its own, setting the stage for unprecedented success.

Currently, the only options consumers have to enhance sexual wellness are:

• – Nutritional supplements
• – Pharmaceutical products
• – Invasive surgeries

Oshun will be the world’s FIRST AND ONLY micronized semiconductor infused apparel with science-based and research-backed efficacy to assist with sexual wellness.

This creates a prime opportunity for investors to be part of a venture that not only addresses this gap but also diversifies revenue streams through innovative products like supplements, high-end aligned sexual pleasure products, and information guides. By investing in Oshun, backers contribute to the growth of a disruptive force in the sexual wellness industry that combines cutting-edge technology with intimate lifestyle products.

2. BRN

In a market saturated with weight loss companies, BRN brings a distinct edge with its use of semiconductor-infused functional fabric technology that triggers blood flow and cellular activity, leading to increased caloric burn at rest. This differentiation is not only game-changing, but it’s history-making, positioning BRN as an attractive prospect for investors seeking innovation in the weight loss sector.

Despite the vast array of companies in the weight loss market, there is not a single business incorporating functional fabric technology into wearables to enhance weight loss results.

The only current options for people across the world trying to lose weight are:

• – Pharmaceutical drugs (with unwanted side effects)
• – Costly weight-loss membership programs
• – Un-exciting diet programs

BRN addresses this gap by leveraging substantial scientific research that demonstrates how increased blood flow correlates to increased metabolism. BRN will be the first “wearable weight loss” brand in history!

Solution

“Functional fabric that increases blood flow”

That is the Ionic Wearables’ solution to the problems facing (a) the weight loss industry and (b) the sexual wellness industry – our proprietary functional fabric infused with nano-particle semiconductor elements.

Our science is powerful. When semiconductor elements in our clothing are activated by body heat, they release mid and far range infrared waves as well as negative ions. This results in an absorption of energy in the intercellular fluid of our body which triggers cellular vibrations. These vibrations increase blood flow as well as other positive benefits: decreased inflammation, decreased swelling, increased uptake of oxygen and nutrients in cells, and increased lymphatic function.

And for BRN and weight loss, increased blood flow and cellular activity means increased metabolism and caloric burn.

For Oshun and sexual wellness, increased blood flow in the intimate regions of the body means more sensation, arousal, and satisfaction for both men and women.

1. Oshun

Oshun is introducing a class of products designed to enhance sexual intimacy in a way that has never been done before. The solution lies in Oshun’s commitment to filling the existing gap in the market. By leveraging functional fabric technology, Oshun plans to be a class of its own, providing a comprehensive range of products that go beyond traditional offerings. The inclusion of revenue drivers such as supplements, high-end aligned sexual pleasure products, and information guides ensures a diversified income stream, making Oshun an attractive investment opportunity. Backers will play a crucial role in supporting a venture that not only introduces groundbreaking products but also contributes to the evolution of sexual wellness and satisfaction.

2. BRN:

While the weight loss market is crowded, BRN differentiates itself by introducing wearables designed for specific body regions, optimizing blood flow and effectively burning fat. The solution lies in BRN’s commitment to innovation and differentiation. By incorporating the proven link between increased blood flow and metabolism, BRN not only addresses a critical gap in the weight loss market but also positions itself as a unique player with substantial industry attention. Beyond wearables, BRN plans to monetize its customers through supplements, monthly weight loss app subscriptions, and information guides, creating a comprehensive and sustainable investment opportunity.

Business Model

1. BRN:

BRN’s revenue streams extend beyond innovative wearable tech apparel sales, encompassing also supplements, monthly weight loss app subscriptions, and information guides.

This comprehensive approach ensures diversified monetization avenues for investors, highlighting BRN’s commitment to sustainable growth. By incorporating proven scientific principles into weight loss solutions, BRN positions itself as a unique player in the industry, and has incorporated multiple revenue streams into their business model.

2. Oshun:

The business model for Oshun involves not only selling innovative wearable tech apparel but also strategically integrating diverse revenue drivers. These include supplements, high-end aligned sexual pleasure products, and information guides, creating a holistic approach to sexual intimacy enhancement. Beyond traditional apparel sales, the supplementary revenue streams underscore Oshun’s commitment to long-term sustainability and growth. By diversifying income sources, Oshun offers investors an opportunity to be part of a venture that goes beyond conventional boundaries, pioneering a new standard in the sexual wellness industry.

Market Projection

The two industries we are targeting are:

1. WEIGHT LOSS: The industry is huge, AND OBESITY IS A GLOBAL EPIDEMIC affecting the entire world that (despite new drug options) is only GETTING WORSE!!! An innovative solution is direly needed.

• a) The global weight loss market size is predicted to reach $405B by 2030
• b) The statistics on USA and Global weight loss are shocking:
  • – 41.9% of people in the USA are obese today*
  • – By 2030, nearly 50% of Americans will be obese**
  • – By 2035, OVER 50% of the WORLD WILL BE OBESE (a staggering 4 billion people), and the negative health impacts of obesity are predicted to cost the world over $4 trillion***.

2. Sexual Wellness: Sexual health is now a widely accepted and engaged topic with demand from both men and women for innovative products

• a) The sexual wellness market size is predicted to reach $247B by 2032*****
• b) For women, a 2023 KcKinsey & Co survey showed that sexual wellness products are the #2 most popular health product****** purchased by women.

1. Oshun

The potential for Oshun’s success is underlined by the robust market projections for the sexual wellness industry, which is expected to reach a staggering $110 billion by 2030. Particularly, the female sexual wellness market (where Oshun will carve half of its market share) shows significant promise with the lingerie industry growing at a Compound Annual Growth Rate (CAGR) of 8.4%, projected to reach $132 billion by 2028. This aligns with the broader growth trend in the general feminine sexual well-being space, providing a substantial market opportunity for Oshun.

2. BRN

The weight loss industry is projected to surpass $400 billion by 2030, underscoring the substantial market opportunity for BRN. As the world’s first “Wearable Weight Loss” brand, we plan to disrupt this huge multi-billion dollar market and take significant market share. The market projections highlight the immense potential for BRN to capitalize on a growing sector where innovation is key. The significant market size reinforces the confidence in BRN’s unique wearable tech positioning, setting it apart from competitors in the weight loss market.

*https://www.cdc.gov/obesity/php/data-research/adult-obesity-facts.html#:~:text=The%20prevalence%20of%20obesity%20among,Behavioral%20Risk%20Factor%20Surveillance%20System.

**https://www.ncbi.nlm.nih.gov/search/research-news/7943/

***https://www.worldobesity.org/news/economic-impact-of-overweight-and-obesity-to-surpass-4-trillion-by-2035

****https://www.linkedin.com/pulse/smart-ring-market-analysis-upcoming-rtu0f

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2879283/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2879283/#:~:text=Obesity%20is%20at%20epidemic%20proportions%20in%20the%20United%20States%20and%20in%20other%20developed%20and%20developing%20countries.

*****https://www.marketresearchfuture.com/reports/sexual-wellness-market-7328

******https://www.mckinsey.com/featured-insights/sustainable-inclusive-growth/chart-of-the-day/womens-wellness-market-poised-for-growth

Competition

1. Oshun

MAGMA only has one true competitor: All Citizens Apex III. The All Citizens Apex III uses a functional fabric with embedded silver, but the added element is for odor reduction. And the Apex III also has an anti radiation element which they claim to protect fertility and maintain testosterone, however, there is no reference to any science to back this claim.

2. BRN

BRN has three main competitors:
1. Sauna Suits: There are a handful of brands who promote “sauna suits” as apparel to help lose weight. However, the primary reduction in weight is not from caloric burn but from water being burned off from sweat. BRN will be the first apparel brand in the world to have science showing that our semi-conductor embedded fabrics increase metabolism and burn calories WITHOUT need for exercise and without the false impression of weight loss from sweat.

2. Knachohel Eleysty Ionic Fiber: Knachohel offers a weight loss, high-waist short pants embedded with graphene and tourmaline which they claim also emits infrared waves (similar to BRN messaging). Knachohel appears to market only on sites like Amazon and Ebay, and their product has clues that this is a Chinese company (very low price, product images are tell-tale, no US or EU corporate site that we’ve yet seen). The company also appears to show no in-house conducted scientific research.

3. Cold Apparel: Other brands use cooling as a method to promote weight loss. The simple science behind this approach is that when the body is cold, it naturally increases metabolism to try and maintain proper core body temperature. The science is legitimate, however, the user experience is uncomfortable, arguably niche, and not practical for daily apparel wear.

Traction & Customers

1. BRN Customer Acquisition Strategy:

To gain customers and traction in this competitive space, BRN is strategically focusing on influencers, celebrities, and a massive global network of super affiliates. BRN intends to leverage the credibility and reach of weight loss influencers and celebrity partnerships, tapping into audiences actively seeking effective and innovative weight loss solutions. The custom-managed network of super affiliates adds an extra layer of outreach, engaging with diverse online communities interested in health and fitness. This multifaceted approach aligns with BRN’s goal of becoming a standout player in the weight loss industry.

Disclaimer: The revenue figures presented are projected estimates based on current data and assumptions. These projections are not guaranteed and may vary. Actual results may differ materially from those expressed or implied in the forward-looking statements. Investors should conduct their own due diligence and consider all risks before making an investment.

2. Oshun Customer Acquisition Strategy:

Oshun’s strategy for customer acquisition involves targeting key segments through influential channels. We plan to gain customers and traction by leveraging the power of sexual wellness influencers, partnerships with celebrities, and a custom-managed network of thousands of super affiliates. Oshun’s intention is to create a class of its own in the sexual wellness industry, and this customer acquisition strategy aligns with their goal to establish a strong presence through influential partnerships and strategic marketing.

Disclaimer: The revenue figures presented are projected estimates based on current data and assumptions. These projections are not guaranteed and may vary. Actual results may differ materially from those expressed or implied in the forward-looking statements. Investors should conduct their own due diligence and consider all risks before making an investment.

Investors

Ionic Wearables is raising $5,000,000 through this Regulation Crowdfunding offering and the remaining $5,000,000 through other means.

Terms

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.