Business Description

Highlights:

• • A company producing 3D animated films that reach 35 million views per month on YouTube alone — and growing
• • A hub for passionate gamers and history enthusiasts
• • We are uniquely positioned to make the game our community demands
• • Experienced founders bringing media and games together
• • Recruited talent from Electronic Arts, Sony and Wargaming
• • Invest in a growing game studio and Yarnhub’s back catalog, extensive assets, and future video business.

A leader in cinematic military history

Founded in 2021, Yarnhub is an animation company producing military history animations. Films are long format, high quality 3D videos, narrating historical tales of bravery, brotherhood and heroes.

Yarnhub Reach

The community’s largest audiences are in the USA and Japan, followed by major European countries.

Other demographic statistics are:
         • 45% Smart TV, 35% Mobile, 20% PC
         • 90% Male
         • Age evenly distributed

Yarnhub Revenue

2025 & 2026 figures are projected ads revenue only.

By running ads in long format 3D animation films, Yarnhub is generating revenue that has, so far, been fully reinvested into producing higher quality content for its community. The ads revenue alone has seen exponential growth as a result of this increased quality.

Next steps for explosive growth

There is no shortage of interest, every film produced receives millions of views and contributes to strengthening the engagement and the business growth. As the Yarnhub community is primarily made of gamers, 90% of its integration revenue comes from gaming ads featured as interstitials.

The 3D animated films are produced using the mainstream game engine: Unreal Engine 5. Yarnhub’s extensive library of 3D models and environments, lovingly handcrafted by the team, is just one step away from being integrated into games. The Yarnhub community is extremely vocal in asking Yarnhub to produce a game. In the video comment section, common questions such as: “Is this a game? Where can I play this game?” demonstrates the eagerness of the community to see the company making games. 

Problem

Over the years, Yarnhub’s community has frequently demanded to play a game in the Yarnhub style.

Social media comments frequently demand a Yarnhub game.

When polled, the community requested a game with heart, historical accuracy, global campaigns, multiplayer modes, and a variety of weapons.

For traditional game studios, acquiring and retaining players is massively expensive and inefficient. Data protection laws have made targeted advertising almost impossible. Only a few studios are able to make enough revenue to cover their marketing spend, let alone be profitable.

Solution

A game developed for and with the community

Imagine… A cross-media experience where each new Yarnhub film on YouTube contributes to a game narrative, offering authentic sights, equipment, heroes, and playable tactics.Where accurate weapons, uniforms, and environments reflect history. Imagine… A cross-media experience where 35 million views a month are fueling the game experience and retention. 

Game Design

The game brings the world of Yarnhub films and its DNA to life, allowing players to experience realistic recreations of major World War II events. The gameplay features the same models and art style Yarnhub uses in its films, familiar visuals that the community already love.

This 1st person combat game offers the player a chance to tip the fate of history.
           • Choose a faction, a character
           • Unlock new equipment and upgrades
           • Complete historical missions, events and campaigns
           • Fight on the frontlines with a rifle, storm through enemy lines in tanks, pilot aircraft or hunt in frigates

Player retention

A typical player journey would begin with a Yarnhub film. After watching a film on YouTube (on D-Day for example), the viewer is prompted to play the game.“Soldier, are you up for that mission?  if we don’t take that bunker… Omaha beach is lost! Get in the game soldier and help us Save D-Day!”

“We’ve been waiting for you SOLDIER! Now let’s get that bunker!”

Yarnhub’s massive and growing audience provides the perfect foundation for building an engaged gaming community and ensuring long-term player retention. This is a huge commercial advantage as the game needs no marketing budget to acquire and retain users.

Yarnhub engages with its community on YouTube, social media, and Discord. The development team will actively pursue community-based game design, running regular play tests to collect feedback, design ideas, and grow the conviction around the design decisions and the quality of the execution.

Production

Road map of the first game.

Game development is an iterative process. The Soft Launch will feature an initial scope, providing enough entertainment to justify a long term retention while maintaining plenty of features and events in the backlog. Over time the game will include new features such as new arms, heroes and gear as well as events including campaigns, locations, seasons, and leaderboards all supported by the film release calendar. 

Business Model

Monetization: Free-to-Play economy

• • The game is Free-to-Play, meaning that the player can download and play the game for free and has the option to spend within the game experience. With few purchases, the players can own gear, progress towards more rewarding goals and buy skins and other visual assets.
• • Season Passes and Battle Passes will help boost both monetization and retention simultaneously, providing rapid access to certain pieces of content and rare resources for upgrades.
• • An in-game shop will  handle micro-transactions, ranging from unique vehicle unlocks to camo patterns, all the way down to commonly used consumables such as ammo packs and rapid repair kits.
• • The design of the game systems will ensure that there are organic repeat purchase opportunities, as well as the ability for high-roller players to spend with ease.

Revenue Potential

Based on available data for first-person combat games and projected view-to-play conversion rates, initial yearly revenue is estimated at $4 million, potentially growing to $100 million as the game matures.

Distribution

The game will be initially launched on Steam, taking full advantage of Steam Marketing events called Fests, Steam discovery and recommendation algorithms as well as Steam community of gamers.  We envision that the Yarnhub community will be active in supporting the game on Steam, increasing wishlists and downloads.

In time, the game will be available on multiple platforms including Mobile and Smart TV, where a large part of Yarnhub’s community consume the content.

Through his 20 years of experience launching video games globally,  Yarnhub’s Head of Games has in-depth expertise in launching games on Steam and on Mobile platforms.

One game is only the start…

Following the success of the 1st game, the vision is to expand to a wide network of channels and a portfolio of games. The video subjects on new channels will broaden from military history to other popular topics. The methodology used to grow the Yarnhub network is repeatable. Each new community justifies the development of games, strengthening the game portfolio footprint.

The long term goals are:

1. • Community Reach: 3-5 Billion Monthly Views
2. • Game Reach: 100 Million Monthly Active Users
3. • The next round, a series A fundraising, will be led by institutional investors: This raise is a unique chance for Yarnhub’s community to share in the Company’s success
4. • Become a AAA game studio with a tiny marketing budget

Market Projection

In this market, Yarnhub is in a unique position as it benefits from its huge audience and from the fact that technology, process and teams are shared between the video and the game production pipelines. 

Competition

First person combat games on Steam are very popular.
Free-to-Play games on Steam are in the minority and the majority of Steam games are premium (you pay a flat fee when you buy the game). This is in part due to the complexity of economy design. Our head of Games, Cyril Barrow, has spent the majority of his career working on Free-to-Play games, he knows and has recruited the best systems designers on the market. Free-to-Play games have a great potential for monetization and 30% of the top 100 games on Steam are Free-to-Play

Yarnhub is uniquely positioned as the company regularly produces massively popular cinematic films in Unreal Engine and will also produce games on that same engine.

Traction & Customers

Two founders bringing media and games together

The transition into gaming is being spearheaded with the expertise of Cyril Barrow, a seasoned gaming executive with leadership experience at Electronic Arts and Rovio, as well as a track record as a serial entrepreneur. Cyril has recruited members from Electronic Arts, Sony and Wargaming that are ready to join the team as soon as the funding is confirmed. 

Investors

Raising capital to enable the game production

Yarnhub Animation Studios is dedicated to the production of 3D animation films, running multiple production tracks in parallel. Existing team roles include 3D modellers, graphic designers, animators, script writers, and historians. In order to expand the team to game production the company is recruiting game professionals, including front-end, and back-end developers, gameplay designers, system designers, and community managers.

The proceeds of this raise are intended to get us to an early access playable game in 1 year with global release in 2 years.  

Returns:

We plan to make Yarnhub a Billion dollar company and as such we envision there will be many opportunities for exit either through IPO or acquisition.

One-time opportunity for Yarnhub’s community to invest in the Company’s success.

Our intention is to give you a multiple return on your investment by taking advantage of our unique position in the market, crossing over from content into gaming.  We’re extremely grateful for the massive support you show us online every day and we want to give our community an opportunity to benefit from our current and future success. We don’t plan any more public funding opportunities before a possible future IPO.  So please join us and help us make the game you want to play.  

Terms

Up to $5,000,000 in Class B Non-Voting Common Stock at $1.00 per share with a minimum target amount of $75,000.

Offering Minimum: $75,000 | 75,000 shares of Class B Non-Voting Common Stock
Offering Target: $2,200,000 | 2,200,000 shares of Class B Non-Voting Common Stock
Offering Maximum: $5,000,000 | 5,000,000 shares of Class B Non-Voting Common Stock
Type of Security Offered: Class B Non-Voting Common Stock
Purchase Price of Security Offered: $1.00 per Share
Minimum Investment Amount (per investor): $100

The Minimum Individual Purchase Amount accepted under this Regulation CF Offering is $100. The Company must reach its Target Offering Amount of $75,000 by June 1, 2025 (the “Offering Deadline”). Unless the Company raises at least the Target Offering Amount of $75,000 under the Regulation CF offering by the Offering Deadline, no securities will be sold in this Offering, investment commitments will be cancelled, and committed funds will be returned.

Amount-Based Incentives (Bonus shares to be issued by the issuer after the raise has completed):

Invest $100+:

Receive a quarterly business update by email

Invest $1,000+:

Participate in regular business updates conference calls

Invest $10,000+:

Participate in regular VIP business updates conference calls with the possibility of Q&A

*All perks occur when the offering is completed.

**In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

***Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority.

The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.